Gregory Whitehead

The Meaning of Martha

September 4, 2012 7:28 pm

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In 2002, The Verb commissioned a brief series of four “audio cartoons”. One of them concerned Martha Stewart, and her annus horribilus following certain stock market “indiscretions”.

Martha: the iconic brand who doubles as a cipher, begging to be decoded. The script derives from a series of twelve sentences whose words begin with the letters M, A, R, T, H, A; these were then voiced live-to-air (with recorded back track) according to rhythms set by the calendar year. Performed many times over in cabarets and mixed bag sorts of live-to-air occasions, The Meaning of M.A.R.T.H.A. :